SOAP : Asia’s first interactive variety/drama on Channel 8. Singapore Idol meets Survivor meets Ch 8 drama.

Game plan: 9 weeks of talent search and 10 weeks of drama. A panel of local/ foreign celebrity judges will be on the set. Viewers get to decide casting and plot development via SMS voting. 1 finalist is eliminated each episode.

>> Date: 2 Nov 05 – 8 Mar 06; Wednesday @ 8pm – 9pm
>> Sponsorship packages available.

Ever wondered what those cows were? It is the trademark logo of Moove media, the latest advertising arm for ComfortDelGro. The cows were placed as a teaser campaign.

Wider range. More fun. This is what Moove media aims to provide more advertisers via the platforms of taxis, buses and rail.

To celebrate "40 years of nation building", NDP celebrations span beyond the usual parade and show:

>> Carnival at Marina - 9 Day carnival at Marina South (Aug 6-14)

>> Celebrations at Heartlands (Yishun, Jurong East and Tampines)

Advertising opportunities:
>> Carnival at Marina map
>> Celebration at heartlands card series

Nokia launches its steel beauty - 6170 on real steel surfaces:

>> metal surface stickers with Nokia 6170 branding were stuck on steel surface elevators and doors

>> location: Caltex House, Hitachi Tower and Far East Square within the Raffles Place CBD area to reach PMEBs

Singapore launches its first free Malay newspaper, targeting .Malay-muslims. Its content will feature community based news.

Its distribution will be at all major mosques after Friday prayers and at Geylang Serai on weekends.

Estimated circulation: 16,500

Singapore ranked 7th amongst top 10 night owl nations in the ACNielsen Asia Pacific Online Consumer Confidence study.

54% of Singaporeans sleep after 12am

Around the world, "twenty-somethings" tended to be night owls.

© 2005 ZenithOptimedia

Photos credited to media owners and www.ndp.org.sg