Mediacorp undergoes yet another management change. Former CEO, Ernest Wong's resignation takes effect from Sept 30. Shaun Seow, Chang Long Jong and Henry Lim will head the following SBUs:

>> News, Radio and Print
>> Television
>> Group Services

Chua Foo Yong will then head a business development unit to focus on the Greater China market.

Short. Snazzy. Fast.

The SMS phenomenon is a force that needs to be reckoned with. This interactive medium is increasingly being tapped on in promotions, events, TV shows etc.

Advertisers are also harnessing its power - using it for downloads and for research and campaign assessment.

Companies like Inspire-Tech provides a one-stop SMS service, customizable to various campaign needs.

Push the limits!

StarHub's MaxOnline launched Ultimate : the fastest broadband speed service available in Singapore.

A first in MRT sticker advertising, the boundaries were pushed to allow stickers beyond the glass area.

Via this move, the advertising speaks for StarHub's new break-out-of-the-box product.

After two months of new programming since April 1st, Ch U is still trying to find its ground.

Comparing end May with end April,

>> 7-10pm: a dip in ratings
Time belt content: 15 mins news jab, entertainment news, variety shows, short dramas and info/education shows.

>> 10-12pm belt: a rise in ratings
Time belt content: "Golden Faith", a popular Hong Kong drama, a longer news belt (1/2 hr) and variety shows.

Source: Markdata (AC Nielsen)
Ratings across target audience:
Adults 15+, PMEBs and Adults 20-29

© 2005 ZenithOptimedia

Photos credited to media owners