 |
Source: insightsDNA 2004
Based on ranking of fast food places visited most often
MacDonald's
reigns with its popularity a notch above the rest.
Source:
insightsDNA 2004
Based on Fast Food restaurants (MacDonald’s, Burger King, KFC, A&W,
Swensen’s,
Mos
Burger, Long John Silver, Delifrance) visited most often (Pot: 446K)
Product
quality is top priority for fast food goers.
Variety of menu and popularity amongst children comes tops as secondary
reasons.
Mass
channels are key communication vehicles.
Coupons is also a key influence
driver.
Source:
insightsDNA 2004
Based on Fast Food restaurants (MacDonald’s, Burger King, KFC,
A&W, Swensen’s,
Mos Burger, Long John Silver, Delifrance) visited
most often (Pot: 446K)
Channel influence = Important source of information
|
