One of the best ways to introduce something New to Singaporeans, is when they go
watch International comedies.

New product, or New news about an existing product
And you want people to talk about it.
Associate your product with International Comedies.
It is a powerful environment to be in.

> Almost half Singaporean’s are regular cinema goers

> Favorite type of movies at the cinema are the International comedies :



> 73% of people will be in the theatre before the trailers start

> It’s a past time enjoyed mostly with their Friends :


> Word of mouth from friends has a strong influence on purchase behavior.

> Especially when it relates to anything ‘New' >>
New products, New shops, New trends, and the latest in beauty information, fashion and make up.

Source: insightsDNA